Mission
To promote responsible adoption, support shelters, and improve the lives of overlooked cats and dogs in Singapore through education, advocacy, and community engagement.

Purpose
To create an informed and compassionate public that understands the needs of companion animals, recognises the importance of ethical welfare practices, and contributes to lasting, positive change across the animal welfare landscape.

What Makes Us Different
• We are a women-led, community-driven initiative focused on spotlighting animals with low adoption rates.
• We use research-based educational content to address myths, welfare gaps, and emerging issues in Singapore.
• We frame animal welfare as an interconnected system — linking pet adoption, wildlife protection, and environmental wellbeing.